spacevorti.blogg.se - Building client base therapy

Take the time to introduce yourself and network with other business owners and vendors at the event. Do a drawing and don’t just give a gift certificate to the winner – email ALL of the entries and offer them a few dollars off when they book with you – and definitely include a link to your website in the email! Have people sign up before you work on them and ask for email addresses, then send them a thank you for visiting you at the event. Have brochures and business cards to hand out. The trick to making these events pay off is to be prepared. By offering chair massage, even if you charge, you are offering people a chance to speak with you, feel your work and touch, and get comfortable with you before actually making an appointment.

Local Events: Offer chair massage at local events, especially any event that has a health and wellness theme.

It is very possible to create and maintain a decent marketing plan for the year on a minimal budget, but you will need to invest some time and energy into it. Massage therapy is a personal business and, as such, the best marketing is often more personal in nature than what advertising agencies and marketing firms typically offer.

After all, they want you to stay in business, too. You may not want to ask every client “20 questions,” but there are those who you have a good rapport with who are more than happy to take a few moments and help you out by answering some simple questions. Ask them how far they drove to get to you and how you fit into their day and their schedule. This question should be on your intake form. So how can a massage therapist truly “know” their ideal client? Ask! Ask the clients you already have where they heard of you. Why pay for advertising in a town that is 40 miles away when your client base consists primarily of people who live and work within 10 miles? Knowing Your Ideal ClientĪn important piece of marketing is knowing your ideal client. While some of these things do work, many are simply too far reaching (and expensive) for a massage practice. There are many techniques for marketing and many advertising firms who would love to sell you marketing packages.

Many therapists, especially newer therapists, struggle to develop a strong client base and have difficulty reaching new clients and getting them booked.